A new look and name for one of Denver’s premier online vintage furniture resellers.

Formerly @eversogreengoods, Olivia Zarella was looking for a new logo design for her business. Primarily on Instagram, she wanted something that stood out and was fun, but also clean and modern like the products she sells.

She specializes in mid century modern furniture with clean lines and beautiful, functional styling.

We both collectively decided that the name Ever So Green Goods had run its course. It was not as elegant as we wanted, and thus Zarella Vintage was born.

The typeface used was Giaza Pro as primary and Helvetica as secondary.

Services Performed

  • Rebrand

  • Logo

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Louisiana Partimento Conservatory (Spec Work)