Grayhound Brand was established by Grayton Newman, a highly accomplished multimedia creative with expertise in narrative audio production, video editing, photography, and more. Grayton's exceptional work in the field of audio has garnered recognition and acclaim. Notably, he was chosen as one of the five promising young individuals from Colorado to participate in NPR's esteemed Next Generation Radio program in 2021. Additionally, his work achieved the distinction of being placed in the Highly Commended category of RØDE's My RØDE Cast podcasting competition. Moreover, Grayton was honored regionally by the Society of Professional Journalists, receiving the prestigious Mark of Excellence Award in Narrative Podcasting for the year 2022.

What is temporal media?

Temporal media refers to any form of media that relies on the passage of time for its creation, presentation, and/or experience. It includes a plethora of media such as film, video, animation, audio recordings, performances, installations, and interactive digital media. The key characteristic of time-based media is that it unfolds or progresses over time, allowing the audience to perceive and engage with the content as it evolves temporally.

GHB primarily focusses on Narrative Audio production, Music production, Branding, and Video Editing.

Narrative Audio Components

While video holds a major place in the market, we live in an increasingly audio driven world, with a highly competitive market. It is more important than ever to understand the elements of audio narrative, and use those elements to make something special with it. Long gone are the days of independent (or even corporate) chat-casts blowing up from word of mouth alone. Now that celebrities have integrated their own self promotion into the product, those without a preexisting base are left behind. So where to go?

The best work today harnesses part imagination, and part ingenuity to make something that stands out in terms of an emotional and/or intellectual response. Audio has fundamental building blocks. Now is the time to assemble something brilliant. Those pieces are as follows.

1. Diegesis

The two “primary colors” of audio are diegetic and non-diegetic sound.

1. Diegetic - Whatever sounds exist within the world of the story. Character dialog is the major example. Sound effects in the background on-location like an alarm on a spaceship or a cow mooing on a farm. A soundscape, like the bustling crowds and humming neon lights of a dystopian megacity, or live music playing at a bar. Or if you are recording in the field, that is ALL diegetic.

1. Non-diegetic sound - Additive sound used by the producer that does not come from within the world of the piece. This includes things like an orchestral soundtrack playing over the piece, but not integrated into the world. It could also include other things like a private investigator narrating about how the night was as cold as his ex-wife’s heart… and twice as bloody… Also stingers and transitional noises.

   When combined, these colors make just about whatever sound-rich narrative piece you can imagine.

2. Rhythm

The human brain is very finely attuned to spot patterns. Faces in power outlets, the cause for our demise in tea leaves, or the steady rhythm of a drummer. But we’re also aware of when those patterns break. If there is a rustle in the bushes, run! Or if the drummer screws up, we will know, even without knowledge in music theory. Good timing can make all the difference in the mood you are trying to achieve within your audio.

Comedy, suspense, drama, tragedy are all genres impacted by sharp knowledge and instinct of timing. With that said, there is rhythm everywhere, and knowing how to use it is a necessity. It’s the syllable count in a sentence, or the breaths between phrases. Even knowing where to place that one clip on the timeline to maximize impact.